SMS Best Practices
Similar to email best practices, here are some tips to help your SMS messages get maximum reach and comply with Government circulars on mass SMS sending.
- 1.SMSes sent early in the week (e.g. Monday) and day (especially waking hours from 8-10am) are more likely to be seen and read. This article provides useful tips, and our own internal research has also shown this to be the case!
- 2.If recipients have reached out to you to unsubscribe from your SMS campaigns, respect their wishes to be removed from the list, unless your SMSes are of an urgent, or need-to-know nature.
- 3.Straightforward and direct content works most effectively, as they provide a sense of officiality.
- 4.You are not advised to use language that implies urgency or induce panic.
If you must include links in your SMS, please note the following points:
- 1.all links must be a .gov.sg link (or edu.sg for educational institutions/for.sg for healthcare institutions).
- 3.do not send links, including QR codes, that ask for user credentials or that direct to log-in pages.
- 4.do not include links which are not integral to the message (e.g. if it is a generic website link).
- 5.do not include links to webpages that are locatable on your agency's website - rather, provide instructions to the MoP to locate the webpage.