Messaging Channel Comparison

Here is a comparison between the various messaging channels.

Text
Email
SMS
Telegram Bot 👑
WhatsApp*
Cost per message
$0 if < 1M emails per month
(see SES costs)
USD0.0415
Free
7 cents SGD
Cost of infrastructure set-up (estimate)
Covered by Postman
Covered by Postman
Covered by Postman
>10k SGD if an agency wishes to set it up
Onboarding timeline
A few minutes
A few hours
A few hours
Weeks
Target audience age group
All ages
All ages
<40 yo
>40 & <100 yo
Added features that Postman can leverage
(future roadmap)
Open rate
2-way reply
2-way reply, poll, quiz, payment
2-way reply
Able to selectively send to a subset of people
Yes, using the excel to remove certain recipients based on their characteristics
Yes
Yes
No
*We do not support sending of WhatsApp messages for public officers in general. The service is available only for MCI due to the complexity and cost involved.

Text	Email	SMS	Telegram Bot 👑	WhatsApp*
Cost per message	$0 if < 1M emails per month (see SES costs)	USD0.0415	Free	7 cents SGD
Cost of infrastructure set-up (estimate)	Covered by Postman	Covered by Postman	Covered by Postman	>10k SGD if an agency wishes to set it up
Onboarding timeline	A few minutes	A few hours	A few hours	Weeks
Target audience age group	All ages	All ages	<40 yo	>40 & <100 yo
Added features that Postman can leverage (future roadmap)	Open rate	2-way reply	2-way reply, poll, quiz, payment	2-way reply
Able to selectively send to a subset of people	Yes, using the excel to remove certain recipients based on their characteristics	Yes	Yes	No

FAQ - Previous

For Senders

Cost Breakdown

Last modified 6mo ago