SMS Best Practices
Similar to email best practices, here are some tips to help your SMS messages get maximum reach.
- 1.SMSes sent early in the week (e.g. Monday) and day (especially waking hours from 8-10am) are more likely to be seen and read. This article provides useful tips, and our own internal research has also shown this to be the case!
- 2.If recipients have reached out to you to unsubscribe from your SMS campaigns, respect their wishes to be removed from the list, unless your SMSes are of an urgent, or need-to-know nature.
- 3.Straightforward and direct content works most effectively, as they provide a sense of officiality.