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SMS Best Practices

Similar to email best practices, here are some tips to help your SMS messages get maximum reach.
  1. 1.
    SMSes sent early in the week (e.g. Monday) and day (especially waking hours from 8-10am) are more likely to be seen and read. This article provides useful tips, and our own internal research has also shown this to be the case!
  2. 2.
    If recipients have reached out to you to unsubscribe from your SMS campaigns, respect their wishes to be removed from the list, unless your SMSes are of an urgent, or need-to-know nature.
  3. 3.
    Straightforward and direct content works most effectively, as they provide a sense of officiality.
  4. 4.
    If you must include links in your SMS, note that only official .gov.sg domains are permitted, and only where really necessary.